"TWENTY is plenty" could become a town-centre motto for drivers if plans put forward by businesses win funding.
The business communities in Reigate and Redhill have each been asked to come up with ideas of how to spend £150,000 over the next three years to boost sustainable transport.
It is part of the wider Surrey County Council Travel Smart scheme, which last year won more than £4 million of government cash to boost green transport and cut congestion in the two towns.
At the first meeting of the Reigate and Redhill Business Travel Forum, members for Reigate proposed a "twenty is plenty" policy for drivers coming through Church Street and High Street.
The speed-limit cut was first proposed by Reigate resident and Reigate Business Guild member David Brown earlier this year.
Backing the drive, chairman of the guild Shirley Cox said: "I think it will be beneficial for the town, that is why we want to push it forward.
"I think it would help, even if it wasn't enforceable. We would need the signs and I don't know if the council is prepared to do that – that is an issue for highways.
"But I think it would reduce emissions and we do need to slow the traffic down, it is so dangerous."
Each town will get £25,000 per year for three years to spend on a capital project, such as new bike racks, and £25,000 per year for a revenue project, which could include educational events or promotional material.
Other measures that figure on the Reigate group's wish list include educational roadshows, train-service improvements between Reigate and Redhill, and secure cycle racks.
Representatives for Redhill suggested seating at bus stops, repairs to pavements, better bus promotion, and a cycle buddy scheme as their top requirements.
If they go forward, the bids will be presented to the chairman of the council's Reigate and Banstead committee for approval.
Tom Beasley, a senior transport planner at Parsons Brinckerhoff, consultants working with Surrey County Council on the business projects, said: "They are going through a decision-making process – nothing is determined at this stage. We are looking at what came out of the meeting, at the plans and whether they are feasible or not."